Local, state, and community leaders gathered Thursday morning to break ground on the Broadcasting District, a $350 million mixed-use development planned across from Broadcasting Square Shopping Plaza, home to Target, Weis, and Wawa.
The project will transform a 100-acre parcel of former farmland along Paper Mill Road into a vibrant destination that combines shopping, dining, housing, and public gathering spaces. Developers describe it as one of the largest private investments in Berks County in decades.
The project will transform a 100-acre parcel of former farmland along Paper Mill Road into a vibrant destination that combines shopping, dining, housing, and public gathering spaces. Developers describe it as one of the largest private investments in Berks County in decades.